Adaptation strategy The strategy can be compared to localization. With this strategy, McDonald’s adapts to the needs of the consumers as required by the cultures of specific countries. Adaptation works very well for McDonald’s. The strategy enables the fast food chain to have a wider reach worldwide
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Does Mcdonalds Use A Transnational Strategy
The firm tries to balance the desire for efficiency with the need to adjust to local preferences within various countries. McDonald's rely on the same brand names and the identical core menu items around the world. ... And that is why McDonalds demonstrate a transnational strategy
What Strategies Does McDonalds Use To Operate Internationally?
Adaptation strategy The strategy can be compared to localization. With this strategy, McDonald's adapts to the needs of the consumers as required by the cultures of specific countries. Adaptation works very well for McDonald's. The strategy enables the fast food chain to have a wider reach worldwide
