The six key principles CialdiniCialdiniWork. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three “undercover” years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.https://en.wikipedia.org › wiki › Robert_CialdiniRobert Cialdini – Wikipedia identified are: reciprocity, scarcity, authority, commitment and consistency, liking and consensus (or social proof)

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